Tommy Hilfiger Kids Lookbook
PHOTOSHOOT ART DIRECTION
ILLUSTRATION
PUBLICATION DESIGN
Client: Tommy Hilfiger
Creative director: Karan Doshi
Copywriter: Prahlad Nanjappa
Illustrations and Photoshoot Art Director: Aparna Badgandi
Project done while employed at Fryed Advertising (2016)
PROBLEM
The Spring Summer Lookbook 2016 for Tommy Hilfiger Kids called for an engaging experience that would appeal to children and their parents alike. The lookbook was to feature key pieces from the collection and focus on the new trends, prints and colours of the season.
INSIGHT
Children don’t want to open a lookbook, they want to open a storybook.
SOLUTION
The Imaginarium was a playful concept developed as a tribute to the wild imagination of children. We thought up and shot delightful little tales for each spread that brought the products to life with illustrations and props.
Exploration 2
Exploration 2
Exploration 2
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