Pudding
and Pie
CREATIVE STRATEGY
BRANDING
ILLUSTRATION
PACKAGING
PROBLEM
Established in 1997, Pudding & Pie was a small, at-home bakery born out of a passion to deliver freshly baked goodies. As its doughy effervescence grew to encompass three full-fledged outlets in Delhi, a rebranding beckoned, and we were in charge of heralding the same. We were commissioned to create an identity that resonated with the brand’s endeavour to deliver ‘honest goodness’ in every bite with 100% natural goodness and 0% guilt.
INSIGHT
To convey the purity of the products, the identity must inspire trust in every way it can.
SOLUTION
Client: Pudding & Pie
Branding: Aparna Badgandi
Packaging Design: Aparna Badgandi
Freelance Project (2021-22)
The logo functions as the brand’s seal of quality and doubles as an aerial view of a pie/cake. This classical form was contrasted with a bold clean font to add a modern touch. The Pudding & Pie honey yellow was chosen to harken back to the bakehouse’s most popular product – the Arabian Honey Cake. Honey is also used in most of their products as a substitute for artificial sweeteners, further strengthening their emphasis on all things natural.
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It was essential that even the packaging retold the brand’s story of natural and honest goodness. Photos of the actual product were incorporated to lend an air of transparency and authenticity; accompanying illustrations created a thoroughly delectable landscape.
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