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Meso Mediterranean restaurant tabletop with branded placemat, coaster, and menu

Meso

RESEARCH
CONCEPT
BRANDING
ILLUSTRATION
COLLATERAL

PROBLEM

An up-scale Mediterranean-themed restaurant situated in all major international airports, Meso is known for its authentic flavours true to all the seven countries from the region – Spain, France, Italy, Greece, Turkey, Lebanon & Egypt.

 

A majority of Meso’s diners are solo travellers looking to pass time before their flights or trying to stay awake and endure a long layover.

INSIGHT

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Engaging diners can help them beat boredom, broaden their cultural horizons and alleviate their discomfort of dining solo.

SOLUTION

While the restaurant took customers on a culinary tour of the Mediterranean, I wanted to add to the experience with an immersive tour of my own by weaving stories that would engage weary travellers as they stopped for a bite before their flight. 

 

  • Featuring food-related customs and sayings from each country with quirky illustrations on placemats, coasters and menu.

  • The brand identity was designed to be elegant yet playful, and inherently Mediterranean in color and style.

  • Characters were illustrated from each country taking real-life cues for their attire, props and idiosyncrasies.

  • Textures and overlays create depth and complexity in the illustrations and layouts, while serif typefaces elevate the experience.​

Title for process
Moodboard of Mediterranean food, architecture, serveware, and patterns
Research about Mediterranean customs
Sketches of Mediterranean food customs and sayings
Title for the brand identity
Logo for Meso, a Mediterranean restaurant
text saying free forms to describe the logo animation
text saying textural tones to describe the color animation
Illustrated food set including pizza, hummus, pasta, olive oil, toast, cake, and tea
Meso restaurant and bar interiors
Turkish tea
Meso staff and waiter uniform
Title for Meso collateral
Meso menu cover
Meso full menu design
Meso pasta menu page close-up
Illustration of a food fact about hummus
Illustration of a food fact about pizza
Illustration of a food fact about pasta
Meso menu pizza page close-up
Meso coasters with Mediterranean food idioms
Meso Greek-themed placemat and coaster

Related

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BRANDING + ILLUSTRATION + UI/UX DESIGN

BRANDING + PACKAGING

ILLUSTRATION + PACKAGING

© Aparna Badgandi 2024

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