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Habitat app showing the 'new habits' screen

Habitat

RESEARCH

CONCEPT CREATION

WIREFRAMING

VISUAL SYSTEM

EXPERIENCE DESIGN

PROTOTYPING

MARKETING

PROBLEM

Many individuals want to live sustainably but don't know where to start, find it daunting, and feel demotivated about the cause.  

INSIGHT

People will be motivated to start their journey to sustainable living if they realize that it can be easy and fun. 

SOLUTION

Habitat is an application designed to empower users to live a more sustainable and eco-conscious lifestyle in the easiest way possible, create a real impact and be part of a like-minded community.

  • The app analyses the user's daily routine, from commuting to eating, and offers personalised eco-friendly habit suggestions that seamlessly fit into their daily life.

  • Users can then track their activity for their new habits to reach goals and make a real difference to the planet.

  • By connecting with others who share the same vision, users can share their impact on a social platform and inspire change.

Data proving that people want to live sustainably
User persona of April who wants to live sustainably
April's user journey map
Brag points of Habitat app
Wireframing title
Wireframes for the Habitat app joyride
Usability testing title
Usability testing results data
Usability testing conclusions, next steps
Design system title
Design system foundations title
Habitat app logo guidelines
Design system components title
Habitat app buttons components guidelines
Habitat app final experience title
How Habitat app works title

Getting to know you

Tell us about your interests, daily routine and the effort you can make for the planet.

Mockup of Habitat app notification screen
Mockup of Habitat app habit tracking screen
QR code to try the Habitat app prototype

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ILLUSTRATION + UI/UX DESIGN

UI/UX DESIGN + ILLUSTRATION + MOTION DESIGN

UI/UX DESIGN + ILLUSTRATION + MOTION DESIGN

© Aparna Badgandi 2024

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