Google
Mothers' Day Doodle
PROBLEM
While moms spend every day being moms, we get one day a year to acknowledge them and show our gratitude – Mothers' Day! Over the years, Google has created numerous memorable Doodles for Mothers' Day. With many popular 'mom' themes having already been addressed by previous campaigns, I wanted to create a new and unexpected experience that was relevant to Google and that captured a universal emotion everyone would relate to.
INSIGHT
RESEARCH
CONCEPT
ILLUSTRATION
MOTION DESIGN
INTERACTION DESIGN
COPYWRITING
No matter how old you get, if you can't find something, you ask mom. If you don't
know how to do something, you ask mom. If you need an answer, you ask mom.
Moms are the original search engines.
SOLUTION
An interactive Doodle experience that allows users to relive times, recent and old, when they've sought out their moms to answer even the littlest of things.
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Three fun interactive experiences that are delightful, relatable and engaging
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Each experience ends with a relevant sweet, but funny greeting to share with your mom or download
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Abstract characters to ensure inclusivity
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Expressive faces for an emotional connection
If mom doesn't know,
then Google it
Initial ideas
THE FINAL CONCEPT
Asker of incessant questions
Keeper of all the answers
Starring
In the interactive experience
'Ask mom'
You could ask mom literally anything, but we're giving you three fun questions to choose from
They say nothing is lost until mom can't find it. Interact with mom to find your keys exactly where you left them!
1
When in doubt, seek mom out! Learn how to make your favorite sandwich from mom, because no one makes it better than her.
2
Mom has all the answers, but more importantly she has mom logic. Engage in a playful game of 'why?' with mom to see how it ends.
3
Related
