Articipate
RESEARCH
CREATIVE STRATEGY
NAMING
BRANDING
EXPERIENCE DESIGN
MERCHANDISE
PROBLEM
Cabbagetown, an artistic neighborhood in Atlanta, with art adorning every surface from lampposts to houses, is unfortunately known only as the home of the “Forward Warrior” mural project.
INSIGHT
People from all over Atlanta travel to unfurl the work of art that is Cabbagetown, but they don’t peel back every layer.
SOLUTION
Articipate is a self-guided tour conceptualised as a way to enable people to experience all the artsy quirks of Cabbagetown. Whether your trip was planned or unexpected, the experience caters to every kind of visitor.
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A looped circuit is charted out to ensure that the tour can begin and end at
any point. -
Physical markers, QR codes and an app help users find their way around.
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A kooky character on the app points people in the right direction, and shows them how best to experience the destinations.
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Social media is used to make noise about new additions to the map
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A range of merchandise rounds off the experience by preparing users for the experience, allowing them to leave their mark behind, and earning a souvenir.
Heard on the streets of Cabbagetown
But Cabbagetown is so much more than the mural
Let's get started!
Browse through spots and chart a course
You're on your way!
Stay on track with easy navigation
You made it!
Learn more about your destination
It's getting real!
Tap into the AR feature to bring Ally Way to life for ideas to interact with the space
Keep an eye out!
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