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Exhibition catalog spread

AD TIVISM
A Showcase of Conservation Advertising

RESEARCH
CURATION
BRANDING
PUBLICATION DESIGN
COLLATERAL

PROBLEM

Several creative agencies and non-profit organisations have come together to design powerful, evocative, visually impactful advertising campaigns to promote awareness and drive action for wildlife conservation, but their audiences are limited.

INSIGHT

Curating all these efforts in one place would maximise their impact.

SOLUTION

AD-TIVISM is an exhibition conceptualised to showcase the world’s most impactful advertising for conservation. This project features the exhibition catalog and collateral to support to event.

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To highlight the environmental crisis, the metaphor of absence was used throughout the catalog through staggered reveals, cut-outs and sneak peeks. Every campaign has been represented in a way that captures its message and uniqueness. The campaigns were divided into 5 sections — shock, shame, fear, hope, and empathy— based on the emotions they employ in their message. From start to finish, each page is drawn up to be an intricate, evocative and thought-provoking experience. 

Catalog cover
Catalog section opener spread
Catalog section opener spread
Catalog campaign title spread
Catalog spread with short sheet
Catalog spread with short sheet
Catalog section closer spread
Catalog section closer spread
Catalog spread with transparent sheet
Catalog spread with transparent sheet

Branding and Advertising

While the hallway to the exhibition was a recreation of the catalog cover experiencebanners and posters were created to tease the audience with the theme of the exhibition, using other cues from the catalog.

Experience for the musuem hallway leading to the exhibition
Museum facade with exhibition banner
Museum interior with exhibition posters
Exhibition main poster

Collateral

Every piece of collateral was carefully considered to implement thoughtful, eco-friendly solutions, so that people would feel proud of their purchase and the habit of conservation it inspired. The products present real statistics through interesting parallels between the products and their environment-unfriendly counterparts.

Exhibition e-ticket
Exhibition tote bag
Exhibition coffee tumbler

Related

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BRANDING + TYPOGRAPHY

ILLUSTRATION + PUBLICATION DESIGN

© Aparna Badgandi 2024

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