AD TIVISM
A Showcase of Conservation Advertising
RESEARCH
CURATION
BRANDING
PUBLICATION DESIGN
COLLATERAL
PROBLEM
Several creative agencies and non-profit organisations have come together to design powerful, evocative, visually impactful advertising campaigns to promote awareness and drive action for wildlife conservation, but their audiences are limited.
INSIGHT
Curating all these efforts in one place would maximise their impact.
SOLUTION
AD-TIVISM is an exhibition conceptualised to showcase the world’s most impactful advertising for conservation. This project features the exhibition catalog and collateral to support to event.
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To highlight the environmental crisis, the metaphor of absence was used throughout the catalog through staggered reveals, cut-outs and sneak peeks. Every campaign has been represented in a way that captures its message and uniqueness. The campaigns were divided into 5 sections — shock, shame, fear, hope, and empathy— based on the emotions they employ in their message. From start to finish, each page is drawn up to be an intricate, evocative and thought-provoking experience.
Branding and Advertising
While the hallway to the exhibition was a recreation of the catalog cover experience, banners and posters were created to tease the audience with the theme of the exhibition, using other cues from the catalog.
Collateral
Every piece of collateral was carefully considered to implement thoughtful, eco-friendly solutions, so that people would feel proud of their purchase and the habit of conservation it inspired. The products present real statistics through interesting parallels between the products and their environment-unfriendly counterparts.
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