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Visual designer with a knack for storytelling, a keen eye for detail and a proven track record of delivering thoughtful, delightful user-centered solutions. I also love solving problems, as long as they aren’t my own.

 

Over the course of my 8 years in the industry, I have consistently driven product success and user engagement through a combination of creativity, empathy, and strategic thinking. I have designed for needs across industries including e-commerce, technology, fashion, real estate and hospitality, thereby accruing a varied, well-rounded repertoire of skills and interests. I’m most passionate about multi-disciplinary projects that allow me to use my skills in branding, creative strategy, illustration, motion design, and UI/UX design.

Work Experience

Nagarro Inc.

Senior Design Consultant
2024 – Present
Nashville, TN

Facilitate brand workshops with key stakeholders, craft insightful strategy, and create thoughtful, visually compelling branding solutions. Currently working on rebranding a health-tech company.

Inspire Brands

Senior Visual Designer
2024
Atlanta, GA

Brand expression, packaging, and social media creatives for the company’s multi-brand restaurant portfolio including Dunkin', Sonic, Baskin Robbins, Jimmy John's, and Buffalo Wild Wings.

Flipkart

Senior Visual Designer
2018 – 2022
Bengaluru, India

Worked on various interfaces and experiences across product categories including Home, Fashion, and Sales and Events. Most notably contributed to the creation of a robust design system, which involved leading a team of 8 junior designers in the creation of visual style guides, an illustration library, components, icons, and motion graphics.

Coffee Day Group

Visual Designer
2017 – 2018
Bengaluru, India

Created research-driven packaging solutions for 16 Coffee Day retail product ranges of coffee beans, beverages and snacks, where I was involved in the process from designing and prototyping to printing and production

Brave New World

Art Director
2017
Bengaluru, India

Crafted a series of online and offline advertising campaigns for a food startup called FreshMenu.

Fryed Advertising

Art Directors
2015 – 2016
Bengaluru, India

Developed branding and identity, advertising campaigns, and offline collateral for 15 brands across food and beverage, real estate, fashion and healthcare.

Education

Master of Arts
Graphic Design

Savannah College of Art & Design Atlanta, Georgia, US
Jan 2023 - March 2024

Professional Diploma
Visual Communication

Srishti School of Art, Design & Technology
Bengaluru, India
2012 - 2014

Bachelor of Arts
Media Studies, Literature & Psychology

Christ University
Bengaluru, India
2009 - 2012

Skills

Design & Process

Creative strategy
UI/UX design
User research & journey mapping Usability testing
Branding & identity
Illustration (2D & 3D)
Motion design
Packaging design
Printing & production
Layout & publication
Marketing & advertising campaigns Art direction

Tools

Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe InDesign
Adobe XD
Adobe Dimension
Figma
Blender
Procreate

© Aparna Badgandi 2024

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